Implementation of Eco-Design:

Communication

Communication about the environmental performance of the company and its products, both to the customers and the employees, is important.

Some of the reasons are:

• to achieve an ongoing improvement in environmental performance, it is important to keep the employees' attention on the improvement programmes, and in order to be able to mobilise creativity in finding new areas of improvement
  
  
• in order to gain the possible benefits from an environmental performance superior to the competitors, it is important to be able to demonstrate it clearly
  

There are different alternatives of communicating about the products' environmental performance. They are exemplified as follows:

• Results of Life Cycle Assessments (LCA):
  
  
  • Ericsson Diax "Excellent Environmental Performance"
    
    
    
• Environmental product declarations, including information for recyclers:
  
  
  • Volvo S60 Environmental Product Declaration
    
    
  • Ericsson Diax example of "End of Life Treatment Plan"
    
    
    
• Communication with suppliers
  
  
  • Ericsson "Supplier Environmental Requirements - A Life Cycle Approach"
    
    
    
• General use of the "Green image" in public communication:
  
  
  • Ericsson Diax "Environmental Guidelines"
    
    
  • Grundfos Environmental Report 2000
    
    
  • Ericsson Environmental Report 2000
    
    
  • Nokia Environmental Report 2000
    
    
  • Philips Environmental Report 2000, Part 2: "Form, Function and Eco-efficiency"