Assessment of product concepts


4 Impact Assessment

SWOT analysis

SWOT means Strength, Weaknesses, Opportunities and Threats. This can be related to the existing review in the concept phase. By this methodology you address these four themes in each of the life cycle phases of the product. .

Task 4.1:

Use the scheme below to enter the relevant conclusions from the previous sections in the frames.

SWOT-screening Material phase Manu-facturing phase Use phase End-of-life Transport phase
Strength
Weaknesses
Opportunities
Threats

After this consider any other relevant input to each box in the matrix.

Finally check if any important conclusion from the previous sections (that might not fit in the matrix) are missing. If so write them down outside the matrix.

When this task is done you have identified the "hot spots" for your product!

Setting up targets and objectives for the product specification

By prioritizing the options for possible target settings you should evaluate the opportunities in proportion to the significance for the environmental impact and your company’s influence on the particular issue. See the figure below.

Task 4.2:

Place each of the "hot spots" from Task 4.1 in the matrix below:

High significance for the environment Low significance for the environment
High Influence of the company
Low Influence of the company

The content of this matrix now forms a good foundation for proposing environmentally relevant target settings for the product specification and to prioritise.